Innovative recruiting campaign achieves 100% fill rate

Innovative recruiting campaign achieves 100% fill rate

Our client - Walker SCM

A successful player in all facets of global transportation, logistics, optimization, and supply chain integration, Walker SCM is a cargo & freight firm specializing in both air and ocean freight forwarding.

The challenge

200 fully onboarded employees needed for new facility in just 3 weeks.

In October 2022, Walker International Transportation (WIT) Logistics was preparing to launch its first distribution facility in the Lansing area. To meet the demands of the upcoming holiday season and ensure 100% order fulfillment from the start, they needed to launch with 200 fully trained and onboarded employees, including forklift operators and production workers. With only three weeks to reach the required headcount, WIT Logistics brought in the recruitment experts to develop a strategy and make it happen.

The solution

Implement the Value in Partnering (VIP) program to zero in on a culture of quality.

With no time to spare, we immediately launched a robust and strategic advertising campaign leveraging both traditional and digital tactics.

  • Digital Marketing: To maximize the campaign’s reach, we began with an aggressive Indeed campaign targeting prospective hires in and around the Lansing area. To combat the project’s timeline, the typical Indeed budget was more than doubled for this campaign. Multiple positions were listed, and each ad was optimized to boost conversions.
  • Client-Specific Yard Signs: Yard signs had been proven to be exceptionally effective for driving interview traffic in this area. To boost our impact, we leveraged client-specific signs across the city that included starting pay, the start date, and both company logos.
  • Additional Tactics: To further drive interview traffic, other tactics that had previously been effective in the area were used, including referral and mass-text campaigns.
  • Starting Pay: At the time of launch, the average placement pay rate in Lansing hovered between $15 and $15.50. Based on our recommendation, WIT Logistics chose to start their pay at $17.50, roughly 10% higher than the local average. This likely played a crucial role in driving interview traffic during the three-week period.
  • Interviews:  Within three days of the ad campaign’s launch, we were conducting no fewer than 40 in-person interviews per day. The volume of these interviews required special considerations due to COVID-19, but the VIP team was well- equipped to ensure a safe and efficient interview process for all parties involved.

The outcome

Keeping it 100% with steady retention and fulfillment rates.

  • Headcount: We achieved the goal of hiring 200 new employees for WIT Logistics within the three-week timeframe. A buffer was created in anticipation of no-shows, and WIT Logistics launched with just over 200 employees.
  • Retention and Fill Rate: Since launching in October 2020, WIT Logistics has maintained an overall fill ratio of 100%, as well as its ideal headcount. The distribution center ramps up its hiring efforts prior to each holiday season, then allows the headcount to naturally decrease to the desired number of roughly 110 during the remainder of the year.