With no time to spare, we immediately launched a robust and strategic advertising campaign leveraging both traditional and digital tactics.

• Digital Marketing: To maximize the campaign’s reach, we began with an aggressive Indeed campaign targeting prospective hires in and around the Lansing area. To combat the project’s timeline, the typical Indeed budget was more than doubled for this campaign. Multiple positions were listed, and each ad was optimized to boost conversions.
• Client-Specific Yard Signs: Yard signs had been proven to be exceptionally effective for driving interview traffic in this area. To boost our impact, we leveraged client-specific signs across the city that included starting pay, the start date, and both company logos.

• Additional Tactics: To further drive interview traffic, other tactics that had previously been effective in the area were used, including referral and mass-text campaigns.

• Starting Pay: At the time of launch, the average placement pay rate in Lansing hovered between $15 and $15.50. Based on our recommendation, WIT Logistics chose to start their pay at $17.50, roughly 10% higher than the local average. This likely played a crucial role in driving interview traffic during the three-week period.
• Interviews:  Within three days of the ad campaign’s launch, we were conducting no fewer than 40 in-person interviews per day. The volume of these interviews required special considerations due to COVID-19, but the VIP team was well- equipped to ensure a safe and efficient interview process for all parties involved.