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Walker SCM

Innovative recruiting campaign achieves 100% fill rate

Walker International Transportation (WIT) Logistics needed 200 fully onboarded employees for a new facility.

To meet the demands of the upcoming holiday season, WIT Logistics needed 100% order fulfillment within a 3 week time frame. The Employbridge team implemented the Value in Partnering (VIP) program to achieve the timely goal.

Our impact

Headcount

200

fully onboarded employees

Within a 3 week time frame, the Employbridge team was able to meet the staffing need and also create an additional buffer in anticipation of employee complications.

Interviews

40

interviews per day

Despite COVID-19 restrictions and obstacles, the Employbridge team was able to safely and efficiently conduct no less than 40 interviews per day to meet the deadline.

Fill rate

100%

maintained fill rate

Since the launch of the new facility, the Employbridge team has maintained an overall fill ratio of 100% throughout various seasonally driven distribution needs.

What we did

The Employbridge team zeroes in on a culture of quality for a successful facility launch at WIT Logistics.

With no time to spare, the VIP program was implemented and a robust and strategic advertising campaign leveraging both traditional and digital tactics was immediately launched.

To maximize the campaign’s reach, we began with an aggressive Indeed campaign targeting prospective hires in and around the Lansing area. To combat the project’s timeline, the typical Indeed budget was more than doubled for this campaign. Multiple positions were listed, and each ad was optimized to boost conversions.
Yard signs had been proven to be exceptionally effective for driving interview traffic in this area. To boost our impact, we leveraged client-specific signs across the city that included starting pay, the start date, and both company logos.
To further drive interview traffic, other tactics that had previously been effective in the area were used, including referral and mass-text campaigns.
At the time of launch, the average placement pay rate in Lansing hovered between $15 and $15.50. Based on our recommendation, WIT Logistics chose to start their pay at $17.50, roughly 10% higher than the local average. This likely played a crucial role in driving interview traffic during the three-week period.
Within three days of the ad campaign’s launch, we were conducting no fewer than 40 in-person interviews per day. The volume of these interviews required special considerations due to COVID-19, but the VIP team was well- equipped to ensure a safe and efficient interview process for all parties involved.

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