One of the first companies to successfully build, launch, and scale online brands in the fast-fashion footwear category. Their exceptional growth is fueled by their ability to incubate new brands, extend product lines, expand internationally, and pioneer innovation in omnichannel commerce.
To add to the challenge, Allentown’s pool of English speaking prospects was limited. After working with QVC for years, EmployBridge knew that continuing to restrict new hires to English speakers could prevent the company from reaching its goal. That’s when the EmployBridge team developed a strategy for implementing a Spanish Speaking Only (SSO) program for QVC on an expedited timeline.
In 2021, roughly 70% of potential candidates in Allentown spoke only Spanish.
To capitalize on this previously untapped talent pool and help QVC reach its required headcount by the deadline, EmployBridge set out to implement an SSO program.