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QVC

Strategic staffing drives success in filling 450 positions

QVC knew they needed to fill 450 open positions before the peak holiday season arrived

To add to the challenge, Allentown’s pool of English-speaking prospects was limited. The Employbridge team developed a strategy for implementing a Spanish Speaking Only (SSO) program for QVC on an expedited timeline.

Our impact

Headcount

200%

of required headcount

All 450 open positions were filled by the deadline established by QVC. Employbridge exceeded QVC’s required headcount by nearly 100%, filling 819 positions to prepare for drop-offs and no-shows.

Interviews

100

interviews per day

Soon after the interview process began in October, Employbridge was conducting over 100 interviews per day, as well as 15 orientations each week. This pace continued throughout the project.

Fill Rate

100%

fill rate maintained

The SSO program has enabled Employbridge to maintain a 100% fill rate. Since implementing the program, QVC has also noticed increases in efficiencies and other key metrics.

Roughly 70% of potential candidates in Allentown spoke only Spanish.

To capitalize on this previously untapped talent pool and help QVC reach its required headcount by the deadline, we developed a strategy for implementing a Spanish Speaking Only (SSO) program.

To build a supporting on-site team, Employbridge hired one bilingual lead for every 20 SSO employees. With the bilingual leads in place, QVC’s entire orientation process was converted from English to Spanish. This included all forms, training documents, presentations, and other onboarding information.
With a marketing budget of 150K, aggressive multi-tactical campaigns were launched; leveraging radio ads, broadcast TV, social media, digital marketing, and traditional job boards to spread the word. Word of-mouth advertising and referrals were also popular in the area, driving walk-in traffic once the interviewing process began. 
To encourage applications, Employbridge increased pay rates for peak season. The average pay rate for QVC prior to peak season was $18–$18.70/hour. The pay rate was increased to $21–$23/hour.

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